As the editor on this campaign, my goal was to celebrate the ups and downs of home ownership in all its glorious imperfection, with work that reflects the different journeys of Australians around the country. The pictures tell the story of many home-owning journeys, messy renovations, move-ins, everyday couples make their houses into homes.
The 15 and 30-second TVCs are bright, warm and messy: an authentic snapshot into the different life stages Aussies experience in their homes. The visuals are brought to life through an emotive local rendition of Phillip Phillips’ hit song “Home”.